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How to Get the Most Out of the Images in Your Marketing Campaign

As a consumer, you probably have at least some understanding of the importance of images in digital and print marketing. Media with strong and appealing graphics are more eye-catching, prompt greater interaction with the business, and can even be used to convey data that you don’t want to illustrate via text (like infographics).

If you have a business website of your own, it’s in your best interest to effectively use images, rather than simply slapping them into your template and hoping for the best. In this guide to image posting, we’ll teach you how to get the most out of the images you use on your website and in marketing campaigns.

Always Optimize

When using images on your website or blog, look to the HTML code to see what Google sees when the search engine crawls across the location. You should optimize the image title and the image tag to include keywords and long-tail key phrases whenever possible, as this will help Google (and therefore users) to find you when they enter in a search query.

Use a Variety of Images

Unless you are a photographer or other type of artist, chances are that people are going to want to see some variety in the images you post on your website, blog, emails and other mediums. There are many types of images that you can use, so mix it up! Here’s a list of the most commonly-utilized images in modern digital marketing:

  • Photographs
  • Infographics
  • Charts
  • Graphs
  • Icons
  • Logos
  • Cartoons
  • Illustrations
  • Drawings

That list gives you a lot to work with!

Make Use of an Image Sharing Site

Pinterest and Instagram are two popular image-sharing platforms, so you should put these free resources to work for you! Create a professional image-sharing account on one or both of these sites, as well as Facebook (if you haven’t created an account already). Follow these tips when creating an account on these websites:

  • On Instagram, avoid abusing hashtags. Hashtags are important, but there is such a thing as “too much of a good thing.”
  • Connect all of your social media platforms to each other.
  • Create a catchy but professional username.
  • Create a brief but concise business profile for your account.
  • Add a customized profile photo.
  • Invite existing friends, followers and supporters to check out and follow your new platform(s).

If you follow these guidelines and work with only high-quality images, you’ll definitely get the most out of them.