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How Can Your Business Benefit from Digital Design?

In this day and age, it’s simply not enough to just have a website and hope for the best. You have to pull out all the stops to capture and keep the attention of website visitors if you want to make any lead conversions. Digital design, otherwise known as web design, is one way that you can do so. The proper use of graphics to appeal to your customer base could keep them on your website longer, which has two benefits:
The longer they stay on your website, the more likely it is that there will be a conversion.
Google likes to rank sites with longer visitor times higher on results pages.

There are many benefits of strategically designing your website. In this article, we’ll explain three of these reasons. If you are no designer yourself, reach out to a design firm to get you on the right track!

Only High-Quality and Relevant Images Get Views

Sometimes, website developers think that they can just add any old image, or slap something together quickly to post as a banner or graphic on their website. In reality, it takes a high-quality, unique and ultimately relevant image to receive the favor of search engines and users alike. Professional designers know what it takes, on the technical end of things, to produce the best possible results in their own illustrations.

Professionals Know How to Apply Images to Different Mediums

There are different methods used when you are designing different elements of your website and other areas of your business that require design. Newsletters, emails, business cards, pamphlets and fliers are all different mediums that you can use to market your business, but they require different technical processes to look their best. Your graphics designer will know which format to use, how to lay out different elements and create the most eye-catching results regardless of medium.

Your Brand Becomes More Recognizable

Can you think of a single brand that doesn’t have a distinct logo or color scheme? Your brand benefits from having these traits for itself, and a designer will be able to help you configure the best combination of elements to accomplish this goal. By creating a lasting image that people will use to relate to your brand, you are going to benefit from this boost to your image.

Digital design has become an inherent part of online marketing, that’s just how it is. The relationship between website owners and their designer/design team are mutually beneficial in nature and this isn’t something that is going to change soon. If you’re not much of a designer yourself, you should definitely recruit the help of a professional to help you get all the benefits listed above.

How to Get the Most Out of the Images in Your Marketing Campaign

As a consumer, you probably have at least some understanding of the importance of images in digital and print marketing. Media with strong and appealing graphics are more eye-catching, prompt greater interaction with the business, and can even be used to convey data that you don’t want to illustrate via text (like infographics).

If you have a business website of your own, it’s in your best interest to effectively use images, rather than simply slapping them into your template and hoping for the best. In this guide to image posting, we’ll teach you how to get the most out of the images you use on your website and in marketing campaigns.

Always Optimize

When using images on your website or blog, look to the HTML code to see what Google sees when the search engine crawls across the location. You should optimize the image title and the image tag to include keywords and long-tail key phrases whenever possible, as this will help Google (and therefore users) to find you when they enter in a search query.

Use a Variety of Images

Unless you are a photographer or other type of artist, chances are that people are going to want to see some variety in the images you post on your website, blog, emails and other mediums. There are many types of images that you can use, so mix it up! Here’s a list of the most commonly-utilized images in modern digital marketing:

  • Photographs
  • Infographics
  • Charts
  • Graphs
  • Icons
  • Logos
  • Cartoons
  • Illustrations
  • Drawings

That list gives you a lot to work with!

Make Use of an Image Sharing Site

Pinterest and Instagram are two popular image-sharing platforms, so you should put these free resources to work for you! Create a professional image-sharing account on one or both of these sites, as well as Facebook (if you haven’t created an account already). Follow these tips when creating an account on these websites:

  • On Instagram, avoid abusing hashtags. Hashtags are important, but there is such a thing as “too much of a good thing.”
  • Connect all of your social media platforms to each other.
  • Create a catchy but professional username.
  • Create a brief but concise business profile for your account.
  • Add a customized profile photo.
  • Invite existing friends, followers and supporters to check out and follow your new platform(s).

If you follow these guidelines and work with only high-quality images, you’ll definitely get the most out of them.